USETUR

Overall objective

Design for the community of Troncones & amp; Majahua, Municipality of La Unión Isidoro Santos, Gro., A comprehensive sustainable tourism development plan, based on the rational use of natural resources (sea and jungle), local capacities, attractions, services and tourist infrastructure, to position tourism community and generate development opportunities for its inhabitants.

Particular objectives

  • Make a general diagnosis of the current situation (state, municipal and community).
  • Integrate inventory of natural and cultural resources of the community of Troncones.
  • Evaluate and collectively select the attractions that will form axis projects (detonators) of routes or thematic tourist circuits.
  • Propose strategic and complementary tourism projects.
  • Design tourist products integrated in routes and circuits with a municipal perspective.
  • Propose strategy for the tourist identity of Troncones.
  • Integrate a multi-year program of investments in the community.

STRATEGIES

  1. Carry out business plans for projects
    • Detonators
    • Complementary
  2. Design of routes or thematic circuits
  3. Marketing Plan Proposal and Troncones Brand
  4. Signage
  5. Training Plan Design
  6. Projects for the town of Troncones
    • Urban image for Troncones
    • Infrastructure
  7. Studios
    • Tourist charge
    • Environmental impact
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METHODOLOGY

Documentary review
Field work
Meetings with actors of municipal and local tourism
Working sessions with entrepreneurs, authorities and key actors Troncones
Techniques to be applied with a participative approach
Strategic planning in prospective, analysis instruments
SWOT Matrix and Saaty Matrix
Systematization and integration of information

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