Defending our oceans

Azulita project

The Azulita Project promotes community health through plastic recycling, art, and educational programs in Guerrero, Mexico. The Project works to create a replicable, sustainable business model that provides economic incentives and social support to combat one of today’s most serious environmental threats: marine plastic pollution.

Inspired by the effectiveness of deposits on glass bottles and the recycling value of aluminum cans, the Azulita Project created a privately subsidized plastic buy-back program that places value on post-consumer plastic.

Since the start of Azulita Project’s innovative purchasing and education programs, recycling participation has dramatically increased and plastic pollution has noticeably decreased in Guerrero’s Costa Grande region.